National Frozen & Refrigerated Foods Association

2019 March Frozen Food Month Idea Book & POS

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Consumer Outreach During March Frozen Food Month 2019... NFRA will launch a National Program that brings together all segments of the industry to promote frozen foods to the consumer – featuring exciting, impactful elements, including: • Digital Coupons on Coupons.com. • Broadcast and Digital Media initiatives through partnership with Westwood One. • Extensive Social Media Blogger program dedicated to March Frozen Food Month messaging. • $10,000 March Frozen Food Month Consumer Sweepstakes. • Coupon Giveaway on Easy Home Meals social properties. • Easy Home Meals Consumer Website and Blog will connect with large consumer audiences about March and Real Food. Frozen messaging. • Easy Home Meals Social Media Platforms, Consumer e-Newsletter and Twitter Party will fuel positive conversations and drive inspiration for frozen-based meal solutions. • Media Partnerships and Outreach will include Storytellers, Media Event, Multimedia press release, Videos and Infographics, and dedicated March TV spot with the Mr. Food Test Kitchen. • March Digital Tool Kit – created and emailed to NFRA members – guide to utilizing all of NFRA March resources.

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