National Frozen & Refrigerated Foods Association

2019 NFRA Membership Brochure

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Ahead ACCESS to key research LEVERAGE consumer outreach with our Easy Home Meals brand KEEP UP-TO-DATE on industry trends • Complimentary NFRA/Nielsen State of the Industry Report provides valuable broad-based insights on how the frozen and refrigerated food departments are positioned for sustained growth • Discounted rate on Nielsen Syndicated Data • Access to NFRA's Members-Only research site, including Nielsen dollar and unit sales stats Actively communicate with consumers daily about member brands through our: • Consumer Website and Blog: • Consumer e-newsletter reaches thousands with key messaging • Easy Home Meals social media Utilize your discounted registration fee to attend this annual conference, which provides you with a one-of-a-kind networking opportunity, emphasizing professional development and deeper business relationships. The meeting brings together top industry executives in a smaller, relaxed setting, to discuss the most recent trends, challenges and opportunities facing the industry. UTILIZE NFRA promotional resources Promote frozen and refrigerated foods as well as your own brand and company through: • Digital PR toolkits • Social media content • POS materials • Consumer e-newsletters • Artwork and food photography Get NFRA has a leading voice through partnerships with bloggers and other influencers using social media. This voice helps educate shoppers and drives traffic down the dairy and frozen aisles. — RANDALL KING, SENIOR CATEGORY MANAGER FROZEN FOOD AND DAIRY, LOWES FOODS Join today at!

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