National Frozen & Refrigerated Foods Association

2019 June Dairy Month Idea Book & POS

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Consumer Outreach During June Dairy Month 2019... NFRA will launch a National Program that brings together all segments of the industry to promote refrigerated dairy foods to the consumer— featuring exciting, impactful elements, including: • Digital Coupons on Coupons.com. • Broadcast and Digital Media initiatives through partnership with Westwood One. • Extensive Social Media Blogger program dedicated to June Dairy Month messaging. • $10,000 June Dairy Month Consumer Sweepstakes. • Easy Home Meals Consumer Website and Blog will connect with large consumer audiences about June and The Dairy Aisle...Beyond Cool messaging. • Easy Home Meals Social Media Platforms, Consumer e-Newsletter and Twitter Party will fuel positive conversations and drive culinary inspiration with refrigerated-based meal, snack, beverage and dessert solutions. • Media Partnerships and Outreach will include Storytellers, Media Event, Multimedia press release, Videos and Infographics, and dedicated June TV spot with the Mr. Food Test Kitchen. • June Digital Tool Kit—created and emailed to NFRA members— guide to utilizing all of NFRA June resources.

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